“another NIL first – a teamwide deal for licensed apparel.”

I co-founded Ruke Agency during the introduction of NIL (Name, Image, Likeness) in college athletics. I wanted to help every athlete capitalize on their personal brands by giving them a risk-free way to sell merchandise. I set each player up with their own storefront with customized designs that would be printed and shipped to customers without pulling the athlete away from their school or training.